The Vollrath Co. has named Fred Fritchen its director of national accounts, handing him leadership of the manufacturer's strategic sales team and oversight of its national account strategy.
According to the company, Fritchen brings extensive experience in the foodservice industry to the position. That background includes building customer partnerships, leading strategic growth initiatives and helping organizations create value for major national account customers and channel partners.
In the new role, Fritchen will concentrate on strengthening key customer relationships, identifying opportunities for growth and aligning strategic sales efforts with the needs of Vollrath's customers.
"Fred brings a strong combination of foodservice experience, strategic account leadership and a proven ability to build lasting customer relationships," Larry Deutsch, senior director of sales, said in the announcement. Deutsch added that Fritchen's experience and leadership would be valuable as the company continues to strengthen strategic customer partnerships and look for growth opportunities.
Vollrath also noted that Andrew Cronau, who took part in FER's How To Spec Live in September, has recently joined the manufacturer as well.